Netflix’s Girlboss


Girlboss is a Netflix show that tells the real story of Sophia Amoruso, a businesswoman who made fortune using her fashion expertise to curate and sell vintage clothes online.


To promote the series we made a partnership with Enjoei (a huge Brazilian c2c online selling platform specialized in clothing).

We made a landing page with material from the show and a Steal the Look section.

Steal the look

Playing with the strong fashion appeal of the series, we wanted to show how you can use your creativity to compose awesome outfits without spending tons of money.

So we selected outfits from the actual series and tried to recreate them using only items found in thrift shops.

We semi-neatly arranged the items for a photos shoot and then matched them with the scenes.
People can use those “cards” as inspiration to create great and unique outfits themselves.