NESPRESSO
VIDEO
RECIPES


As Nespresso’s digital agency, we developed video identity for short coffee recipe videos that were shared mainly in the brand’s social media channels.



Visual
Solution


The visual solution was to use bold close-ups, dramatic lighting and dark backgrounds to isolate the elements.

By placing the recipe elements in those conditions we gave them a spotlight and removed the background from sight.

In that way we allowed the person watching to fill the empty environming with their own coffee moments in their minds.








Graphic
Solution


The graphic solution was to use stroke squares to highlight specific elements of the scene.

The squares are a reference to the Sleeves (the elongated boxes in which the capsules come in).