OREO
MCFLURRY


Mini teaser social media campaign for the launch of Oreo McFlurry

#1
Have you tried to eat an Oreo with a spoon?


The first piece made a reference to a popular meme video of people using forks to easily dip oreos in milk cups.


Playing with that and using a barely recognizable McFlurry spoon (we didn’t want to give too much away at first) we went for this simple meme-like ad with the question “Have you tried to eat an Oreo with a spoon?”.






#2
Conspiracy theory


For the second ad we wanted to start linking the 2 brands together somehow.


We used as reference the popular “illuminati meme”, by closing in and distorting part of the cookie until it links to McDonald’s logo.




#3
I’m glad you came


For the third ad we made a reference to the check-in feature in Foursquare, that was having the first big boom of usage in Brazil at the time.

We made a piece personifying the 2 brands by making Oreo check-in at a McDonald’s store and McDonald’s answer with their lovely slogan “I’m glad you came”