Oreo McFlurry

Mark
Oreo and McDonalds are 2 loved food brands and when they finally got together for the Oreo McFlurry in Brazil, we were assigned to make a small digital campaign for the social media channels.





#1
Have you tried to eat an Oreo with a spoon?

The first piece made a reference to a popular meme video of people using forks to easily dip oreos in milk cups.


Playing with that and using a barely recognizable McFlurry spoon (we didn’t want to give too much away at first) we went for this simple meme-like ad with the question “Have you tried to eat an Oreo with a spoon?”.




#2
Conspiracy theory

For the second ad we wanted to start linking the 2 brands together somehow.

We used as reference the popular “illuminati meme”, by closing in and distorting part of the cookie until it links to the McDonalds logo.



#3
I’m glad you came

For the third add we made a reference to the check-in feature in Foursquare, that was having the first big boom of usage in Brazil at the time (yes I’m old).


We made a piece personifying the 2 brands by making Oreo check-in at a McDonalds store and McDonalds answer with their lovely slogan “I’m glad you came”