Design

Illustration




MIX CPH 23: Artificial
Flowers

Illustration, identity and printed magazine for the 39th edition of MIX CPH LGBTQIA+ Film Festival.


Tame

3D & motion:
{Jakob Chrøis}

Creative direction:
{Mickey Switzer}

Branding for Tame, a Danish SaaS handling B2B event planning and attendee experience.




Shamelezz


Logo and micro branding for Shamelezz, a show in Denmark focusing on drag, music and queer performance.

Nordic Creatives

Creative direction:
{Mickey Switzer}

Light branding and icons for Nordic Creatives, a content platform to showcase and connect the creative industries in the Nordics.

Nørrebro Pride

(Proposed)

Proposed brand identity for Nørrebro Pride, a community-organised, political-first Pride event that celebrates local queer forces and individuals, focusing on BIPOC experiences and anticapitalistic action.

Lev og Lad Leve

Logo for Lev og Lad Leve, an association working to stop hate crimes against queer people in Denmark.


So Far So Good

Brainding and posters for So Far So Good, a self-aware, tongue-in-cheek coworking space in Copenhagen.




Wolves Rugby Club 


Social media content for Copenhagen Wolves RFC, a queer-first rugby team in Copenhagen, that prioritises creating an inclusive space for LGBTQ+ people to play collective sports.


 



Queer Tattoo

‘Not a Place I Have to Hide is an illustrated poster-book that investigates the relationship of queerness and the act of getting tattooed as a way of reclaiming your body.






MIX 24:
Rage
Illustrations for MIX Film Festival 2024.

Dreamdata
Concept, illustration, art direction Animation:
{Max Halley}

Illustration for content marketing, social media and animated videos for Danish B2B SaaS Dreamdata.
Group 1: SINGULARITY
Influence through liberation
Influence through mastery
Influence through power
Group 2: GROWTH
Enlightenment through safety
Enlightenment through understanding
Enlightenment through freedom


Group 3: CONNECTION
Connection through intimacy
Connection through belonging.
Connection through enjoyment.
Group 4: REGULARITY
Structure through innovation
Structure through contr
Structure through service

Deck of Archetypes I fell in love with archetypes during my Strategic Branding course, and made this little deck as a way to dig deep into them.
       An archetype is a character type or phenomenon that is notably recurrent across the human experience.
       Though interpretations vary, we can usually establish 12 archetypes divided into 4 groups based on their main motivation.



Speculative Queer Mythology
In ancient times, myths were woven to make sense of the world, explaining storms and harvests, love and death. These stories often featured supernatural beings, divine interventions, and events that blurred the line between the mortal and the eternal.
       I often wonder what it would be like if queerness had been an openly celebrated and widely visible part of ancient Western societies, what kinds of myths might have been born?
       In this small speculative illustrated project, I reimagine and visualise those untold myths as if I had stumbled upon mysterious ancient artefacts. They hint at queerness made divine, yet remain partly veiled, their full meaning just out of reach.




MIX ‘23:
Shapeshifters🌪️
Concept, illustration, art directionReflecting the turmoil faced by our communities in recent years, MIX ‘23 identity reflects the feeling of grief for a world we had hoped for. A feeling that’s also recognisable in this year’s program. We wish progress was linear, that we would always move forward, but that’s not always the case.
       Recent atrocities, like the villainisation of drag performers, anti-LGBTQIA+ legislation and the increasing number of incidents of violence targeting queer people, highlight the urgent need for collective action and spaces for dialogue, planning, and organisation.
       Like we've done so many times before, we must shape and mould ourselves into communities capable of not only surviving this reality, but also pushing back. Let this be a reminder that our fight is a continuous effort that demands our unwavering commitment.


CheckpointIllustration made for a fundraiser for AIDS Fondet, the main resource for counselling and STI testing for queer people in Copenhagen.




The Dream
Music Video Hand-drawn frame-by-frame animated video clip for the song ‘The Dream’ by King Krule



The Distance Between Two Bodiesllustrated animation for a mash-up of 2 poems by Iranian poets that deal with love and distance by showing examples of things that are connected even though they are apart.
        The poems are ‘Thoughts on Marriage’ by Kahlil Gibran and ‘The Distance Between Two Boats’ by Abbas Beydou



Hugo ArrudaInfo