Illustrations for content marketing, social media and animated videos for Danish B2B Attribution Software company Dreamdata.

︎︎︎Max Halley

Deck of Archetypes


After taking a Strategic Branding course by the University of the Arts London presented by the great Marc Wood, I was introduced to Jung's psychologic archetypes and how they can be useful in brand development to guide our brand personas and identities.
            I got so hooked up that I decided to make my own deck of those 12 archetypes, with illustrations inspired by renascence paintings and their themes and tropes.
            “An archetype is an emotion, character type, or event that is notably recurrent across the human experience. In the arts, an archetype creates an immediate sense of familiarity, allowing an audience member to relate to an event or character without having to necessarily ponder why they relate.”



The Distance Between Two Bodies


llustrated animation for a mash-up of 2 poems by Iranian poets that deal with love and distance by showing examples of things that are connected even though they are apart.
            The poems are ‘Thoughts on Marriage’ by Kahlil Gibran and ‘The Distance Between Two Boats’ Abbas Beydoun.