Desig & Art direction

Tame is an event planning and attendee experience software.
For 2019 “re-launch” we decided to make a rebrandv

Considering that we offer B2B event solutions, we arrived in the 2 pillars we based our branding identity upon: trustworthiness and creativity.

After researching and drafting, we arrived at the concept of a marble block.

Being both sturdy and a creative material, the block would be perfect to express the positioning we had envisioned.

For the visual solution, we made a smooth and solid t with the right side of the cross section transformed into a floating circle, to symbolize the freedom of creativity in contrast with the sturdiness of the block.