↳Tame


My role
︎︎︎Strategy, concept, design, art direction

3D & motion
︎︎︎Jakob Chrøis

Creative direction
︎︎︎Mickey Switzer
Tame is an event planning and attendee experience software. For 2019 “re-launch” we decided to make a rebrand.
        Considering that we offer B2B event solutions, we arrived in the 2 pillars we based our branding identity upon: trustworthiness and creativity.
        After researching and drafting, we arrived at the concept of a marble block. Being both sturdy and a creative material, the block would be perfect to express the positioning we had envisioned.
        For the visual solution, we made a smooth and solid t with the right side of the cross section transformed into a floating circle, to symbolise the freedom of creativity in contrast with the sturdiness of the block.











Mark